Molzana’s Collection of training events and seminars are the place to learn new skills which can help your business, your clients, or your agency thrive.
Read MoreTop tips to maximise your Google Tag Manager account
How to setup and structure your GTM account.
Google Analytics – How to Analyse Data Trends
All you need to know about this very powerful technique used to measure the marketing campaigns and website performance.
Adobe Analytics – A Decade After Acquiring Omniture
A look at what Omniture meant to Adobe 10 years ago, at what Adobe Analytics means today.
What is Google Analytics?
In a nutshell, Google Analytics allows business owners and/or managers to track a large number of statistical parameters describing their online traffic and evaluating success of their marketing campaigns.
What is Web Analytics?
As online communications become more complex and businesses lean on data more than ever before, merely being present on the web is not enough for a competitive advantage anymore.