Top tips to maximise your Google Tag Manager account

Google Tag Manager may not be the most straightforward tool to work with, but it can be a huge benefit if you know how to use it properly.

Google Tag Manager is a tool that allows you to manage various tags on your website or mobile app without having to modify the code.

When you implement Google Tag Manager you need to know how you want to structure your containers. You can choose between a single container across multiple versions or one container for each website.

If you only manage one website on a single domain then a single GTM container should be the best option.

If you manage multiple websites you could benefit from using a separate container for each one if they have different content management systems or objectives.

Always remember the rule of thumb: if your websites are quite different from one another, use multiple tags. If they are quite similar, one container will do.