Visitor Behaviour

Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

Understanding how potential customers interact with your website and content is a vital part of helping to make your marketing channels more user friendly.

The Molzana team can gather data to help you improve your website, improve conversion rates and increase your return on investment for paid advertisements.

How we can help:

UX Consultancy

User Experience (UX) can help identify high and low performing areas of your site, relating these back to your customer groups we can help inform site builds, modifications and optimisation. Find out more

CX Consultancy

Customer Experience (CX) goes beyond reactive customer service. We can help work out how your customers and potential customers engage with your brand at different stages of the customer lifecycle. Find out more

CRO Consultancy

Getting the most from your site and marketing channels is tricky. Molzana’s analysts can use a variety of qualitative and quantitate methods to identify pain points with the aim of increasing revenue, leads and conversions. Find out more

Multivariate Testing

Molzana can assist with testing plans that comprehensively cover your marketing channels, websites and content. Testing variations of your creatives, copy and pages to increase outcomes. Find out more

Lab Usability Testing

Using advanced technical surveys, eye tracking and visitor recordings, we can get real life feedback from our user lab sessions to give you unrivalled, real insights into your website and digital channels. Find out more

Heard enough? Talk to Molzana’s specialists..

Molzana’s team can talk through your requirements in more detail. Get in touch here, or call us directly on +44 (0) 20 8938 3136.

Visitor Behaviour

Reporting Consultancy

We provide insights and commentary so you can truly understand website and campaign performance and plan killer optimisations.

App & Mobile Analytics

Digital Analytics Consultancy

Let’s turn your Web Analytics data into insight. Our certified web analytics team have vast expertise across Google Analytics, Google Analytics 360, Adobe Analytics and Tag Management Systems.

Data Strategy

Every business needs a data strategy to understand the needs of their company and make smart technology decisions.

Data Strategy

Business Intelligence

Powerful Business Intelligence solutions that allows for seamless integration of your key data sets, automated and in the hands of your business decision makers.

Business Intelligence

Tag Implementation

With up to 150 tags on some website, Molzana’s tag management and implementation services ensure that your data gets collected while your website remains unaffected.

Report Automation & Dashboards

Elegant and automated, Molzana’s reporting team can create amazing dashboard and report solutions to help your business get to insights and decisions quicker.

Report Automation & Dashboards

Visitor Behaviour

Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

Visitor Behaviour

Consumer Insight

Consumer Trends & Insight hold the key to understanding your audience. Beyond simple reporting, Molzana can help turn your insight into action.

Consumer Insights

App & Mobile Analytics

We assist in providing powerful insight into iOS, Android & Windows Apps as well as Mobile Websites.

App & Mobile Analytics

Marketing Optimisation

We scrutinise user behaviour, audiences, ad copy and landing pages to improve performance.

Data Strategy

Getting Ready For Google Analytics 4 (GA4)

Get UK based expert support in implementing GA4 tracking for your website and avoid losing valuable data before July…

Solutions for Start-Ups

Conversion Rate Optimisation (CRO) Consultancy

Conversion Rate Optimisation is essential for ensuring your site performs in terms of driving sales, leads or sales development.

Report Automation & Dashboards

Data Science

We take your historic data to look into the future with pinpoint accuracy.

Contact Molzana


Digital Analytics, SEO & CRO Agency

London & Manchester.

Get in Touch

Telephone: +44 (0) 20 8938 3136

London: 32 Cubitt St, London WC1X 0LR
 5 Piccadilly, Aytoun St, M1 3BR
 15-16 Queen Street, EH2 1JE

Molzana Logo Blue

  • This field is for validation purposes and should be left unchanged.