Google Analytics Courses

Get started with Google Analytics. Our certified tutors will guide you through the tool and

Google Analytics can be extremely useful for business owners, marketers, analysts and product owners but it can also be confusing. Molzana’s range of courses can help you utilise Google Analytics for insights and optimisation.

Learn more about our upcoming courses:

More courses coming soon – please check back soon

✔ Certified instructors

✔ A full day of class room based tuition and practical sessions

✔ Central, bright location with large screens and WiFi

✔ Extensive learning materials provided

✔ Additional support from your tutor

✔ Tea, coffee and refreshments provided

What Will I Learn?

A full day’s training will give you an extensive introduction into Google Analytics and Digital Measurement Principles to help you utilise Google Analytics and help glean insights from your website’s data. 

You will be guided through the day by one of Molzana’s Google Analytics certified tutors, who will aim to keep the day interesting, mixing up different learning techniques including setting practical tasks and delivering high quality examples.

Web Analytics Fundamentals

  • The basics of tracking and tagging for web analytics
  • How to create effective aims, objectives and key performance indicators (KPIs)

Getting Started with Google Analytics

  • General orientation and administration
  • Navigating your account
  • Dimensions and metrics
  • Effective account structures
  • Setting up permissions for users

Reporting & Analysis

  • Understanding Google Analytics reports: Real Time, Audience, Acquisition, Behaviour, Conversion
  • How to interpret your reports and draw insightful conclusions
  • Avoiding common pitfalls and keeping your data in focus.

Getting More From Your Reporting

  • Create segments to identify and analyse your users by common traits.
  • Using advanced filters to drill down into your data.
  • Creating custom reports and dashboards that you can share with your users.
  • Tidy up your data and ensure data quality using filters.

Additional support, questions and discussion with your tutor

Who is it for?

Anyone who is interested in obtaining a basic knowledge of Google Analytics such as business owners, marketers, web developers, website owners, digital producers, analysts and product owners.

We start from scratch, so there’s no need to be worried if you are a complete novice.

What else is included on the day?

  • A light, bright central location with HD screens.
  • Free follow up questions and support from your tutor.
  • Extensive learning materials.
  • Tea Coffee & Light Refreshments throughout the day.

What our delegates think..

“It was great to work with Molzana, we left our sessions with a perfectly set up GA account and the knowledge we needed to utilise the data that could help influence marketing decisions moving forward. I would thoroughly recommend Molzana’s Google Analytics sessions”

Andrew, Marketing Manager – Kelly Storage, United Kingdom.

Have a Question?

Contact us on: or call us directly on 020 0888 1391

Reporting Consultancy

We provide insights and commentary so you can truly understand website and campaign performance and plan killer optimisations.

App & Mobile Analytics

Digital Analytics Consultancy

Let’s turn your Web Analytics data into insight. Our certified web analytics team have vast expertise across Google Analytics, Google Analytics 360, Adobe Analytics and Tag Management Systems.

Data Strategy

Every business needs a data strategy to understand the needs of their company and make smart technology decisions.

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Business Intelligence

Powerful Business Intelligence solutions that allows for seamless integration of your key data sets, automated and in the hands of your business decision makers.

Business Intelligence

Tag Implementation

With up to 150 tags on some website, Molzana’s tag management and implementation services ensure that your data gets collected while your website remains unaffected.

Report Automation & Dashboards

Elegant and automated, Molzana’s reporting team can create amazing dashboard and report solutions to help your business get to insights and decisions quicker.

Report Automation & Dashboards

Visitor Behaviour

Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

Visitor Behaviour

Consumer Insight

Consumer Trends & Insight hold the key to understanding your audience. Beyond simple reporting, Molzana can help turn your insight into action.

Consumer Insights

App & Mobile Analytics

We assist in providing powerful insight into iOS, Android & Windows Apps as well as Mobile Websites.

App & Mobile Analytics

Marketing Optimisation

We scrutinise user behaviour, audiences, ad copy and landing pages to improve performance.

Data Strategy

Getting Ready For Google Analytics 4 (GA4)

Get UK based expert support in implementing GA4 tracking for your website and avoid losing valuable data before July…

Solutions for Start-Ups

Conversion Rate Optimisation (CRO) Consultancy

Conversion Rate Optimisation is essential for ensuring your site performs in terms of driving sales, leads or sales development.

Report Automation & Dashboards

Data Science

We take your historic data to look into the future with pinpoint accuracy.

Contact Molzana


Digital Analytics, SEO & CRO Agency

London & Manchester.

Get in Touch

Telephone: +44 (0) 20 8938 3136

London: 32 Cubitt St, London WC1X 0LR
 5 Piccadilly, Aytoun St, M1 3BR
 15-16 Queen Street, EH2 1JE

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