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Google Analytics – How to Analyse Data Trends
All you need to know about this very powerful technique used to measure the marketing campaigns and website performance.
What is Google Analytics?
In a nutshell, Google Analytics allows business owners and/or managers to track a large number of statistical parameters describing their online traffic and evaluating success of their marketing campaigns.
What is Web Analytics?
As online communications become more complex and businesses lean on data more than ever before, merely being present on the web is not enough for a competitive advantage anymore.
How is Google Analytics useful for Marketers?
Google Analytics primarily tracks hundreds of metrics and dimensions related to every piece of content on your website. Google Analytics, or GA for short, can quickly identify which pages perform in terms of acquiring, engaging and converting your website’s visitors.