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What Is A Marketing Tag?
Due to rapid development of the digital marketing landscape and growing emphasis on analytics, marketing professionals and business owners require more data from their users in order to improve website and marketing performance.
Why Digital Marketing Dashboards Are Useful?
A dashboard is a group of charts that display important information in regards to your business. Like a dashboard in your car, a digital dashboard can provide a top level overview of your key data points. Designed to be an summary rather than a ‘silver bullet’, an automated dashboard cuts the time to investigation and insight whilst taking emphasis off manual reporting.
How is Google Analytics useful for Marketers?
Google Analytics primarily tracks hundreds of metrics and dimensions related to every piece of content on your website. Google Analytics, or GA for short, can quickly identify which pages perform in terms of acquiring, engaging and converting your website’s visitors.