Resolving the third-party cookie conundrum

An exploration of what third-party cookies are, their relation to search engines, reasons for their downfall and their possible replacement.

By 2023, brands and online marketers dependent on advertising on social media platforms or websites will be at a high disadvantage as third party cookies are restricted.

First party cookies are created from the hostname or domain of a given website. Third-party cookies, on the other hand, are not domain created and track your browsing habits to serve targeted ads.

Privacy legislation such as GDPR and CCPA has meant digital data privacy is a highly regulated space. Safari, Firefox, and Google have all taken steps to restrict third-party cookies.

Alternatives include Universal ID, contextual advertisement, and server-side tracking. In a few years, third party cookies will be resigned to the history books.