Webinar: Moving From Third to First: Taking Control of Your Data

Is the future of your data and marketing strategy secure? Learn how to capitalise on first party data in 2023.

When? Thursday 25th May 2023 at 4pm (BST, GMT+1)
Where? More details and to sign up, click here

About the webinar

Are you struggling with data collection in your marketing and advertising campaigns?

Join Molzana’s data and analytics expert; Matt Nixon for our upcoming webinar, Moving From Third to First: Taking Control of Your Data, which will cover everything you need to know about the benefits of first-party data, how to transition from third-party data, and best practices for first-party data collection.

This is perfect for marketers, business owners and product owners who want to understand how to create a solid data strategy and reduce the reliance on third party platforms for accurate analytics and targeting.

What will be covered?

  • The Current State of Data Collection in marketing and advertising
  • The Benefits of First-Party Data and how to beat data limitations
  • Steps to Transition to First-Party Data
  • Best Practices for First-Party Data Collection
  • How to get started with data automation
  • Question & Answer session with the Molzana team

When and where can I sign-up?

The webinar is free to attend and will be hosted on Thursday 25th May at 4pm BST. You can sign up here:

Webinar synopsis

In today’s world, data collection is a critical component of any successful marketing and advertising campaign. Without data, it’s impossible to know your audience, understand their needs, and target them effectively. But with so many changes happening in the world of data collection, it can be hard to keep up. That’s where our upcoming webinar comes in!

The webinar, entitled Moving From Third to First: Taking Control of Your Data, will cover everything you need to know about the current state of data collection in marketing and advertising. From the benefits of first-party data to best practices for first-party data collection, we’ll cover it all and much more.

One of the key topics we’ll be covering is the benefits of first-party data. For those who don’t know, first-party data is data that you collect directly from your audience, such as through website analytics, surveys, or loyalty programs. By collecting first-party data, you can better understand your audience’s behavior, preferences, and needs, which allows you to create more targeted and effective marketing campaigns.

But how do you transition from third-party data to first-party data? That’s another topic we’ll be covering in our webinar. We’ll discuss the steps you need to take to transition to first-party data, such as auditing your current data collection methods, creating new data collection strategies, and analyzing your data to gain insights into your audience.

Of course, collecting first-party data isn’t as simple as just asking your audience for information. There are best practices you need to follow to ensure that your data collection is ethical, transparent, and effective. We’ll be discussing these best practices in detail, so you can implement them in your own business.

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