Pepsi: Where’s My Jet?, A Real Life Lesson.

The recent Netflix miniseries released in 2022 showed us how to make a very expensive mistake. We won’t get…

The recent Netflix miniseries released in 2022 showed us how to make a very expensive mistake. We won’t get into much detail given that the point here is to create awareness about, well… another, internet threat. 

Back in the 90s and far from being a malicious scammer, John Leonard, a 20-year-old boy, spotted a legal gap in a Pepsi commercial where anyone could win a Harriet jet for the modest price of 7,000,000 Pepsi tokens. Everyone took this ad as a joke but the truth is, no legal disclaimer was displayed and this was a genuine offer.

And Then T&Cs, Cookie Banners…

We can translate this particular case to nowadays. Whether we might not remember when accepting T&Cs and cookies disclaimers started to be a legal requirement for companies, this miniseries might give us the reasons. Nobody likes having to accept cookies and T&Cs every time that lands on a website, it’s very annoying but the fact of the matter is that backing ourselves up can save us from a sticky situation.

This might be obvious but setting a cookie disclaimer banner telling people that a company manage people’s data is not enough. We have to be crystal clear in this matter and give people the option to choose if they want their data to be tracked and how it’s going to be managed.

A gap in your cookie disclaimer can cost you money and the stress caused by people who invest their time in spotting this lack of legal requirements. This is a thing, apps such as cookies scanner can tell people where the gaps are and get you into a lawful problem.

Photo by RDNE

What Does This Have to Do With Molzana?

Cases are where the cookie banner hasn’t been set correctly and the rules in the background weren’t in place. What we mean by this is that they weren’t able to fire the correct triggers that prevent tracking data if the user desires, as a result, they were tracking everyone’s data and the company got reported. 

Under the circumstances, Molzana was able to help this company analyse all websites and implement rules for 15 different platforms that were collecting data across their sites. With the correct rules in place, Molzana could test them and collect data in a legal and compliant way.  

Staying ahead and backing up yourself is key to avoiding possible harm. Are you unsure of how to manage your data? Let’s talk.

The Molzana team can offer their SEO expertise to help get started with analytics or supercharge your data analysis activity. You can book a free consultation call with our experts here:

or contact us here

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