Link Building vs Link Earning

Link Building and Link Earning might sound the same to you but the truth is, they are different things. Both practices involve acquiring links, which is a necessity in all SEO strategies. However, at Molzana we like to build relationships and not simply links. Learn more about Link Building and Link Earning and the best practices for the two methods.

Backlinks are the backbone of a successful SEO strategy. They play a crucial role in establishing a website’s authority and credibility in the eyes of search engines, especially Google. Both link building and link earning are strategies employed by digital marketers to enhance a website’s visibility and rankings, but they differ in their philosophy and execution.

Link Building and Link Earning, Similar but not Identical.

Link Building is the proactive process of acquiring backlinks from external websites to your own. This involves various strategies, such as guest posting, directory submissions, and outreach campaigns. The primary goal of link building is to increase the number of backlinks pointing to your site, which is often seen as a vote of confidence in the eyes of search engines.

Link Earning, on the other hand, takes a more organic approach. It revolves around creating high-quality, valuable content that naturally attracts links from other websites. This process relies on the merit of your content, aiming to provide genuine value to readers and encouraging them to share and link to it voluntarily.

Both link building and link earning have their merits, but they require different strategies and tactics. When employing link building strategies, it’s essential to research and approach relevant websites for link placement. This may involve negotiating partnerships or contributing guest posts. On the other hand, link earning demands a focus on producing exceptional content that addresses user needs, problems, or interests, naturally drawing attention and links from authoritative sources.

Link building, while effective, comes with risks. Some websites resort to unethical practices like buying links or participating in link farms. Google’s algorithm updates, such as the famous Penguin update, penalise such manipulative tactics. Engaging in these practices can lead to severe drops in rankings and even manual penalties, negatively impacting your SEO efforts.

Link earning places a strong emphasis on content quality. Producing informative articles, research papers, infographics, and videos that resonate with your target audience can naturally attract links. Not only does this approach foster genuine relationships with other websites, but it also positions your website as an authoritative resource in your industry.

Why Should We Balance Link Building and Link Earning?

A holistic approach to backlink acquisition involves a delicate balance between link building and link earning. Link building can be particularly effective for initial exposure and outreach, especially when you’re starting. It can help you gain visibility and traction in your niche. However, the long-term sustainability and authority-building aspects lie within link earning.

Strategically combining these approaches can lead to comprehensive link profiles that withstand the test of time and algorithm changes.

Why Paying for Links is Dangerous for Your SEO

While the allure of quick results might be tempting, paying for links is a dangerous game to play in the world of SEO. Google’s search algorithm is becoming increasingly sophisticated at detecting unnatural link patterns. Websites that engage in buying links risk severe penalties that can undo all their SEO efforts. Molzana believes in ethical and sustainable practices, focusing on creating valuable content that earns links naturally.

Keep an Eye on Google’s Algorithms

Google’s algorithm updates have significantly influenced the landscape of link building and link earning. Recent core updates have highlighted the importance of relevance, quality, and user satisfaction. To navigate these changes, it’s crucial to stay updated on algorithm shifts and adapt your strategies accordingly.

Emphasising high-quality content, building genuine relationships, and avoiding manipulative tactics are key to thriving amidst algorithm changes.

Let Us Help

In the realm of SEO, link building and link earning are not mutually exclusive strategies. Each has its role to play in shaping a website’s authority and rankings. A balanced approach, leveraging the strengths of both methods, can yield robust and sustainable results.

As you embark on your SEO journey, remember that the ultimate goal is to create value for your audience. Whether you’re actively building links or focusing on earning them through exceptional content, Molzana encourages ethical practices that align with Google’s guidelines. By marrying the principles of link building and link earning, you can pave the way to a successful and enduring online presence.

The Molzana team can offer their SEO expertise to help get started with analytics or supercharge your data analysis activity. You can book a free consultation call with our experts here:

or contact us here

Reporting Consultancy

We provide insights and commentary so you can truly understand website and campaign performance and plan killer optimisations.

App & Mobile Analytics

Digital Analytics Consultancy

Let’s turn your Web Analytics data into insight. Our certified web analytics team have vast expertise across Google Analytics, Google Analytics 360, Adobe Analytics and Tag Management Systems.

Data Strategy

Every business needs a data strategy to understand the needs of their company and make smart technology decisions.

Data Strategy

Business Intelligence

Powerful Business Intelligence solutions that allows for seamless integration of your key data sets, automated and in the hands of your business decision makers.

Business Intelligence

Tag Implementation

With up to 150 tags on some website, Molzana’s tag management and implementation services ensure that your data gets collected while your website remains unaffected.

Report Automation & Dashboards

Elegant and automated, Molzana’s reporting team can create amazing dashboard and report solutions to help your business get to insights and decisions quicker.

Report Automation & Dashboards

Visitor Behaviour

Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

Visitor Behaviour

Consumer Insight

Consumer Trends & Insight hold the key to understanding your audience. Beyond simple reporting, Molzana can help turn your insight into action.

Consumer Insights

App & Mobile Analytics

We assist in providing powerful insight into iOS, Android & Windows Apps as well as Mobile Websites.

App & Mobile Analytics

Marketing Optimisation

We scrutinise user behaviour, audiences, ad copy and landing pages to improve performance.

Data Strategy

Getting Ready For Google Analytics 4 (GA4)

Get UK based expert support in implementing GA4 tracking for your website and avoid losing valuable data before July…

Solutions for Start-Ups

Conversion Rate Optimisation (CRO) Consultancy

Conversion Rate Optimisation is essential for ensuring your site performs in terms of driving sales, leads or sales development.

Report Automation & Dashboards

Data Science

We take your historic data to look into the future with pinpoint accuracy.

Contact Molzana


Digital Analytics, SEO & CRO Agency

London & Manchester.

Get in Touch

Telephone: +44 (0) 20 8938 3136

London: 32 Cubitt St, London WC1X 0LR
 5 Piccadilly, Aytoun St, M1 3BR
 15-16 Queen Street, EH2 1JE

Molzana Logo Blue

  • This field is for validation purposes and should be left unchanged.