Kate Bush – Running Up That Hill, the 37-year climb to number 1 #TrendlineTuesday

The data behind the near four decade climb to the top of charts for Kate Bush.

To say Kate Bush’s 1985 release “Running Up That Hill” had a steady rise to Number 1 in the UK & US charts would be an understatement. After 37 years, the single from the album Hounds of Love reached the pinnacle, with a bit of help from Netflix.

The prominent use of the track in Season 4 of Stranger Things saw the single regain its popularity and then exceed it, triggering the memory of those old enough to remember it the first time around whilst introducing it to a younger audience.

Stranger Things character Max Mayfield (played by Sadie Sink) uses the song as a mechanism to fend off Vecna, a monster from the Upside Down, helping cut through Vecna’s psychological grasp, and regain Max’s consciousness through a positive association with music.


The 1985 release was far from a failure, gaining notoriety and top 10 chart positions in several countries. However, with the advent of music streaming through platforms such as Apple Music and `Spotify – music has never been so easy to access, with this immediacy boosting chart positions.

Running Up That Hill Chart Positions 1985 vs. 2022

The song gained 29 places in the US between 1985 and 2022, likewise a huge increase in New Zealand where it topped the charts almost four decades since charting at 26.

🇬🇧 United Kingdom31+2
🇮🇪 Ireland41+3
🇺🇸 United States301+29
🇦🇺 Australia61+5
🇳🇿 New Zealand261+25

Users searched for Running Up That Hill on Google >100x more than any other month recorded in Google Trends’ history (since 2004). Users in the UK and Ireland drove the increased search demand, as did users in the US and Australia.

Hounds of Love, the album containing Running Up That Hill has also seen a bounce, with breakout search trends – similar to single – on Google.

Hounds of Love, the studio album by Kate Bush has seen a similar breakout trajectory in Global Search popularity

Interestingly, the Futureheads song, Hounds of Love, hit the charts in 2005 causing cross-pollination in searches for that song and the album by Kate Bush.

Running up that hill remix at the 2012 Olympics

A remix of the song was used as part of a medley at the 2012 Olympic Games closing ceremony, seeing a brief increase in searches as users scrambled to find and play the version. However, given the surge in popularity, this has since paled into insignificance.

2010’s popularity in Central and Eastern Europe

There was an increase in search activity for the song from the Balkan and Baltic states within Southern, Eastern and Central Europe. With North Macedonia and Latvian users particularly loving the track. Why? Answers on a postcard, please!

Discogs demand surges

Music marketplace and database: Discogs, reported sharp rises in their community searching for Running Up That Hill. The site saw a 1028% increase in the song being added to user’s wantlists following the release of Stranger Things

Discogs see user requests for the single increase by over 1000% since the release of Stranger Things Season 4.

It goes to show, that with so many methods of researching and streaming music – with the right partnerships or bit of luck, songs never truly die. One more time, Kate, take it away:

Data Sources: Google Trends, Discogs, Wikipedia.

Reporting Consultancy

We provide insights and commentary so you can truly understand website and campaign performance and plan killer optimisations.

App & Mobile Analytics

Digital Analytics Consultancy

Let’s turn your Web Analytics data into insight. Our certified web analytics team have vast expertise across Google Analytics, Google Analytics 360, Adobe Analytics and Tag Management Systems.

Data Strategy

Every business needs a data strategy to understand the needs of their company and make smart technology decisions.

Data Strategy

Business Intelligence

Powerful Business Intelligence solutions that allows for seamless integration of your key data sets, automated and in the hands of your business decision makers.

Business Intelligence

Tag Implementation

With up to 150 tags on some website, Molzana’s tag management and implementation services ensure that your data gets collected while your website remains unaffected.

Report Automation & Dashboards

Elegant and automated, Molzana’s reporting team can create amazing dashboard and report solutions to help your business get to insights and decisions quicker.

Report Automation & Dashboards

Visitor Behaviour

Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

Visitor Behaviour

Consumer Insight

Consumer Trends & Insight hold the key to understanding your audience. Beyond simple reporting, Molzana can help turn your insight into action.

Consumer Insights

App & Mobile Analytics

We assist in providing powerful insight into iOS, Android & Windows Apps as well as Mobile Websites.

App & Mobile Analytics

Marketing Optimisation

We scrutinise user behaviour, audiences, ad copy and landing pages to improve performance.

Data Strategy

Getting Ready For Google Analytics 4 (GA4)

Get UK based expert support in implementing GA4 tracking for your website and avoid losing valuable data before July…

Solutions for Start-Ups

Conversion Rate Optimisation (CRO) Consultancy

Conversion Rate Optimisation is essential for ensuring your site performs in terms of driving sales, leads or sales development.

Report Automation & Dashboards

Data Science

We take your historic data to look into the future with pinpoint accuracy.

Contact Molzana


Digital Analytics, SEO & CRO Agency

London & Manchester.

Get in Touch

Telephone: +44 (0) 20 8938 3136
Email: info@molzana.com

London: 32 Cubitt St, London WC1X 0LR
 5 Piccadilly, Aytoun St, M1 3BR
 15-16 Queen Street, EH2 1JE

Molzana Logo Blue

  • This field is for validation purposes and should be left unchanged.