GA4 and Google Data Studio Quota Limits and How to Avoid Them

GA4 quotas in Looker Studio are proving to be a real pain point for users.

What first seemed to be a temporary bug in Looker Studio turned out to be one of the most controversial GA4 updates Google has ever made.

The GA4 API quotas include: Concurrent requests (10), Hourly tokens per Property per Project (1,250), and Daily tokens per Property per Project (25,000).

Google BigQuery is a solution. By exporting analytics data to BigQuery, then using the BigQuery connector, you can visualize data in Data Studio without hitting quotas.

To connect GA4 to BigQuery: Set up a Google Cloud project, create a BigQuery dataset, enable BigQuery export in GA4, set up permissions, and verify data.