4 Great Data Visualisation Tools

Creating reports is the final step in data analysis which often has a decisive impact on broader acceptance of the main conclusions of the analytic work.

Creating reports is the final step in data analysis which often has a decisive impact on broader acceptance of the main conclusions of the analytic work. Messages based on research can be presented much more effectively if data trends are displayed with the help of visualization tools, making them more immersive and more relatable. As more and more companies embrace data-driven processes, it’s not a surprise that availability of data visualization software has also improved by leaps and bounds. In this overview, we will present four excellent options for presenting information in a visual format.

Google Data Studio

Data Studio is considered to be the most complete analytic product released by Google, and it has the advantage of being well integrated with other online services like Google Ads and Google Analytics. It comes equipped with a broad range advanced graphics, including the possibility to create charts, pies and bubble graphs, use geo maps or create multi-page data tables. Creating reports is very fast thanks to the possibility to use predefined templates and color schemes.


The primary application for Tableau is as a macro-scale business intelligence suite, but it stands out for its visualization capacity. As one of the products from this group that’s been in the market the longest, Tableau is a mature suite that works as expected regardless of the task you use it for. It takes just a few clicks to import data from literally anywhere and display it in a visually attractive format that will capture the attention of the audience and make complex analytic conclusions seem obvious.

Power BI

Produced by Microsoft, Power BI is a highly visible business intelligence product that relies on cloud computing to deliver amazing data processing power. Launched in 2013, this software has been an integral part of the new wave of analytic products, and it owes a lion’s share of its popularity to highly interactive and user-friendly dashboard and a broad range of visualization tools that simplify data-driven business management.


Qlik is a software manufacturer with a long history, having been founded in Sweden in the early 90’s, but its products still belong on the cutting edge today. Its data intelligence ecosystem consists of two mutually supporting products – QlikView that serves for data reviewing and manipulation, and QlikSense which is specialized for data presentation and visualization. In tandem, those products can provide unmatched data discovery capabilities and empower users to identify important trends more easily.

Reporting Consultancy

We provide insights and commentary so you can truly understand website and campaign performance and plan killer optimisations.

App & Mobile Analytics

Digital Analytics Consultancy

Let’s turn your Web Analytics data into insight. Our certified web analytics team have vast expertise across Google Analytics, Google Analytics 360, Adobe Analytics and Tag Management Systems.

Data Strategy

Every business needs a data strategy to understand the needs of their company and make smart technology decisions.

Data Strategy

Business Intelligence

Powerful Business Intelligence solutions that allows for seamless integration of your key data sets, automated and in the hands of your business decision makers.

Business Intelligence

Tag Implementation

With up to 150 tags on some website, Molzana’s tag management and implementation services ensure that your data gets collected while your website remains unaffected.

Report Automation & Dashboards

Elegant and automated, Molzana’s reporting team can create amazing dashboard and report solutions to help your business get to insights and decisions quicker.

Report Automation & Dashboards

Visitor Behaviour

Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

Visitor Behaviour

Consumer Insight

Consumer Trends & Insight hold the key to understanding your audience. Beyond simple reporting, Molzana can help turn your insight into action.

Consumer Insights

App & Mobile Analytics

We assist in providing powerful insight into iOS, Android & Windows Apps as well as Mobile Websites.

App & Mobile Analytics

Marketing Optimisation

We scrutinise user behaviour, audiences, ad copy and landing pages to improve performance.

Data Strategy

Getting Ready For Google Analytics 4 (GA4)

Get UK based expert support in implementing GA4 tracking for your website and avoid losing valuable data before July…

Solutions for Start-Ups

Conversion Rate Optimisation (CRO) Consultancy

Conversion Rate Optimisation is essential for ensuring your site performs in terms of driving sales, leads or sales development.

Report Automation & Dashboards

Data Science

We take your historic data to look into the future with pinpoint accuracy.

Contact Molzana


Digital Analytics, SEO & CRO Agency

London & Manchester.

Get in Touch

Telephone: +44 (0) 20 8938 3136
Email: info@molzana.com

London: 32 Cubitt St, London WC1X 0LR
 5 Piccadilly, Aytoun St, M1 3BR
 15-16 Queen Street, EH2 1JE

Molzana Logo Blue

  • This field is for validation purposes and should be left unchanged.