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Multivariate (MVT) and A/B Testing | Molzana

Multivariate (MVT) and A/B Testing

Taking our learnings and insights from initial analysis, tests can be developed, analysed and refined to increase conversion rates and decide effective marketing techniques.

Using a suite of tools such as Visual Website Optimizer (VWO), Optimizely, Hotjar and Zoho (to name just a few!) our specialists are able to analyse the key pain points and areas of opportunities on your website.

Taking our learnings and insights from initial analysis, tests can be developed, analysed and refined to increase conversion rates and decide effective marketing techniques.

Our analysts go beyond website optimisation and can cover off many channels such as PPC Ads, Email and Social to help refine the customer journey from first interaction to conversion and through to re-engagement and support.

Displaying complex analysis, simply is one of our specialisms – using visual reports and automated dashboards we can keep you updated in real time.

Get In Touch

Molzana’s Web Analytics team will be happy to help out with your questions, contact them here or ask to speak to the Web Analytics team on +44 (0) 20 8938 3136.

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With up to 150 tags on some website, Molzana’s tag management and implementation services ensure that your data gets collected while your website remains unaffected.

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Elegant and automated, Molzana’s reporting team can create amazing dashboard and report solutions to help your business get to insights and decisions quicker.

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Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

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We scrutinise user behaviour, audiences, ad copy and landing pages to improve performance.

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Get UK based expert support in implementing GA4 tracking for your website and avoid losing valuable data before July…

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We take your historic data to look into the future with pinpoint accuracy.

Contact Molzana


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London & Manchester.

Get in Touch

Telephone: +44 (0) 20 8938 3136
Email: info@molzana.com

London: 32 Cubitt St, London WC1X 0LR
 5 Piccadilly, Aytoun St, M1 3BR
 15-16 Queen Street, EH2 1JE

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