Lab Usability Testing

Using a select panel of carefully chosen users, we can see through a series of recordings, eye tracking and on the spot questioning exactly how they navigate and feel about your site and marketing creative.

Lab Usability Testing allows you to affirm, test and develop theories and insight derived from quantitative methods such as web analytics and split testing.

Testing users in lab conditions allows us to gain first hand information from our panel that wouldn’t be available from Google Analytics, Usability Surveys and Heatmaps.

Using a select panel of carefully chosen users, we can see through a series of recordings, eye tracking and on the spot questioning exactly how they navigate and feel about your site and marketing creative.

Get In Touch

Molzana’s Web Analytics team will be happy to help out with your questions, contact them here or ask to speak to the Web Analytics team on +44 (0) 20 8938 3136.

Solutions for Agencies

Reporting Consultancy

We provide insights and commentary so you can truly understand website and campaign performance and plan killer optimisations.

App & Mobile Analytics

Digital Analytics Consultancy

Let’s turn your Web Analytics data into insight. Our certified web analytics team have vast expertise across Google Analytics, Google Analytics 360, Adobe Analytics and Tag Management Systems.

Data Strategy

Every business needs a data strategy to understand the needs of their company and make smart technology decisions.

Data Strategy

Business Intelligence

Powerful Business Intelligence solutions that allows for seamless integration of your key data sets, automated and in the hands of your business decision makers.

Business Intelligence

Tag Implementation

With up to 150 tags on some website, Molzana’s tag management and implementation services ensure that your data gets collected while your website remains unaffected.

Report Automation & Dashboards

Elegant and automated, Molzana’s reporting team can create amazing dashboard and report solutions to help your business get to insights and decisions quicker.

Report Automation & Dashboards

Visitor Behaviour

Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

Visitor Behaviour

Consumer Insight

Consumer Trends & Insight hold the key to understanding your audience. Beyond simple reporting, Molzana can help turn your insight into action.

Consumer Insights

App & Mobile Analytics

We assist in providing powerful insight into iOS, Android & Windows Apps as well as Mobile Websites.

App & Mobile Analytics

Marketing Optimisation

We scrutinise user behaviour, audiences, ad copy and landing pages to improve performance.

Data Strategy

Getting Ready For Google Analytics 4 (GA4)

Get UK based expert support in implementing GA4 tracking for your website and avoid losing valuable data before July…

Solutions for Start-Ups

Conversion Rate Optimisation (CRO) Consultancy

Conversion Rate Optimisation is essential for ensuring your site performs in terms of driving sales, leads or sales development.

Report Automation & Dashboards

Data Science

We take your historic data to look into the future with pinpoint accuracy.

Contact Molzana

Molzana

Digital Analytics, SEO & CRO Agency

London & Manchester.

Get in Touch

Telephone: +44 (0) 20 8938 3136
Email: info@molzana.com

London: 32 Cubitt St, London WC1X 0LR
Manchester: 5 Piccadilly, Aytoun St, M1 3BR
Edinburgh: 15-16 Queen Street, EH2 1JE