Lab Usability Testing allows you to affirm, test and develop theories and insight derived from quantitative methods such as web analytics and split testing.
Testing users in lab conditions allows us to gain first hand information from our panel that wouldn’t be available from Google Analytics, Usability Surveys and Heatmaps.
Using a select panel of carefully chosen users, we can see through a series of recordings, eye tracking and on the spot questioning exactly how they navigate and feel about your site and marketing creative.
Get In Touch
Molzana’s Web Analytics team will be happy to help out with your questions, contact them here or ask to speak to the Web Analytics team on +44 (0) 20 8938 3136.