What is Big Data and Why Does it Matter?

Have you heard about Big Data?

In simple terms, Big Data is just another way of gathering and processing information we use daily, but because much of this information is too large to be processed using traditional methods.

From a business perspective, Big Data allows organisations to gain real insight into their customer's needs and behaviours.

One of the biggest tools used in Big Data management is BigQuery, owned by Google Cloud Platform.

Overall, Big Data is not something to be feared and is something we all need for everyday tasks.