Are You Prepared for Google Analytics 4?

Google has announced that Google Analytics 4 will be replacing any previous analytics this year.

Google has announced that Universal Analytics will stop processing new hits and data on July 1, 2023.

Simply put, if you do not act quickly and set up GA4 across your websites and apps, then your analytics data will not be transferable or usable.

GA4 measures website hits as 'events' and can be analysed by usage and by their role in conversion. There are now detailed explorations and customisable views, not standard reports.

Universal Analytics is to be deprecated. Site and app owners should act immediately to prevent data loss.